Business Leadership - Becoming Management Material - Distance Learning CPD 
Building Your Self Esteem and Assertiveness Skills - Distance Learning CPD 
Body Language - Reading Body Language as a Sales Tool - Distance Learning CPD 
Branding - Creating and Managing Your Corporate Brand - Distance Learning CPD 
Communications for Small Business Owners - Distance Learning CPD 
Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Learning Outcomes:
- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from clickthroughs
- Decide whether they will write their own ads or enlist help
