Hiring for Success - Behavioural Interviewing Techniques - Distance Learning CPD 
Infection Control Level 3 
Performance Management 
Communications for Small Business Owners - Distance Learning CPD 
Influence and Persuasion - Distance Learning CPD 
Mental Capacity Act 
Intrapreneurship - Distance Learning CPD 
Critical Thinking - Distance Learning CPD 
Crisis Management - Distance Learning CPD 
Care Certificate Standard 10: Safeguarding Adults 
Manual Handling of Objects 
Business Writing That Works - Distance Learning CPD 
Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Learning Outcomes:
- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from clickthroughs
- Decide whether they will write their own ads or enlist help
