Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Learning Outcomes:
- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from clickthroughs
- Decide whether they will write their own ads or enlist help
Communication Strategies - Distance Learning CPD
Accounting Skills for New Supervisors - Distance Learning CPD
Problem Solving & Decision Making - Distance Learning CPD
Business Succession Planning - Developing and Maintaining a Succession Plan - Distance Learning CPD
Motivation Training - Motivating Your Workforce - Distance Learning CPD
Care Certificate Standard 01: Understand Your Role
Care Certificate Standard 06: Communication
Project Management Fundamentals - Distance Learning CPD
Care Certificate Standard 03: Duty of Care
Care Certificate Standard 09: Mental Health Awareness
Care Certificate Standard 11: Safeguarding Children
Care Certificate Standard 07: Privacy and Dignity
Anaphylaxis
Care Certificate Standard 09: Dementia and Cognitive Issues
Building Your Self Esteem and Assertiveness Skills - Distance Learning CPD
Business Leadership - Becoming Management Material - Distance Learning CPD
Call Centre Training - Sales and Customer Service Training for Call Centre Agents - Distance Learning CPD
Care Certificate Standard 09: Learning Disability Awareness
Bullying and Harassment
Project Management - All You Need to Know - Distance Learning CPD 





