Care Certificate Standard 05: Work in a Person Centred Way 
Networking for Success - Distance Learning CPD 
Care Certificate Standard 09: Dementia and Cognitive Issues 
Care Certificate Standard 09: Learning Disability Awareness 
Working Smarter - Using Technology to your Advantage - Distance Learning CPD 
Motivation Training - Motivating Your Workforce - Distance Learning CPD 
Care Certificate Standard 10: Safeguarding Adults 
Care Certificate Standard 08. Fluids and Nutrition 
Care Certificate Standard 06: Communication 
Care Certificate Standard 04: Equality and Diversity 
Workplace Harassment - What It is and What to Do About It - Distance Learning CPD 
Building a Consulting Business - Distance Learning CPD 
Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Learning Outcomes:
- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from clickthroughs
- Decide whether they will write their own ads or enlist help
