Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Learning Outcomes:
- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from clickthroughs
- Decide whether they will write their own ads or enlist help
Coaching and Mentoring - Distance Learning CPD
Influence and Persuasion - Distance Learning CPD
Mental Health Awareness
Tissue Viability - Wound Bed Preparation
Care Certificate Standard 09: Learning Disability Awareness
Infection Prevention and Control for Clinical Staff - (PID6) - CSTF Aligned
Infection Prevention and Control
Mental Capacity Act and Deprivation of Liberty Safeguards
Information Governance
Nutrition Awareness
Money Laundering Awareness
Networking for Success - Distance Learning CPD
Intermediate Project Management - Distance Learning CPD
Interview Skills
Complaints Handling
Motivation Training - Motivating Your Workforce - Distance Learning CPD
Communication Strategies - Distance Learning CPD
Business Writing That Works - Distance Learning CPD
Conducting Effective Performance Reviews - Distance Learning CPD
Communication
Infection Control Level 3
Cancer Awareness
Introduction to Neuro Linguistic Programming - Distance Learning CPD
Conflict Resolution
Conference and Event Management - Distance Learning CPD
Communications for Small Business Owners - Distance Learning CPD
Budgets and Managing Money - Distance Learning CPD 







