Communication Strategies - Distance Learning CPD 
Care Certificate Standard 03: Duty of Care 
Active Listening - Distance Learning CPD 
Care Certificate Standard 02: Your Personal Development 
Advanced Writing Skills - Distance Learning CPD 
Care Certificate Standard 08. Fluids and Nutrition 
Basic Business Management - Boot Camp for Business Owners - Distance Learning CPD 
Budgets and Managing Money - Distance Learning CPD 
Call Centre Training - Sales and Customer Service Training for Call Centre Agents - Distance Learning CPD 
Building a Consulting Business - Distance Learning CPD 
Body Language - Reading Body Language as a Sales Tool - Distance Learning CPD 
Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Learning Outcomes:
- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from clickthroughs
- Decide whether they will write their own ads or enlist help
