NLP Tools for Real Life - Distance Learning CPD 
Budgets and Managing Money - Distance Learning CPD 
Onboarding – The Essential Rules for a Successful Onboarding Programme - Distance Learning CPD 
Introduction to Neuro Linguistic Programming - Distance Learning CPD 
Overcoming Objections to Nail the Sale - Distance Learning CPD 
Introduction to E-Mail Marketing - Distance Learning CPD 
Networking for Success - Distance Learning CPD 
Motivation Training - Motivating Your Workforce - Distance Learning CPD 
Orientation Handbook - Getting Employees Off to a Good Start - Distance Learning CPD 
Beyond Workplace Politics - Distance Learning CPD 
Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Learning Outcomes:
- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from clickthroughs
- Decide whether they will write their own ads or enlist help
