Equality, Diversity and Inclusion 
Business Process Management - Distance Learning CPD 
Project Management Training - Understanding Project Management - Distance Learning CPD 
Business Succession Planning - Developing and Maintaining a Succession Plan - Distance Learning CPD 
Mental Capacity Act 
Person Centered Care Level 2 
Essential First Aid 
Money Laundering Awareness 
Care Certificate Standard 10: Safeguarding Adults 
Building Relationships for Success in Sales - Distance Learning CPD 
Basic Business Management - Boot Camp for Business Owners - Distance Learning CPD 
Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Learning Outcomes:
- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from clickthroughs
- Decide whether they will write their own ads or enlist help
